Travel is about making memories and it gives us amazing stories to tell to others. It is about seeing the world through the eyes of someone else, breathing the air of faraway lands and sparking a search for the undiscovered. It connects us across borders, and that has never been so relevant as it is right now.
The lengths that we go to immerse ourselves in another culture when we travel are determined largely by the choices we make when we’re at home. Our time and money is precious and so we want to make the most of our holiday experiences, rather than compromising for the sake of a pre-determined package.
These days there is more on offer in the world of travel than the one-size-fits-all approach. There is a growing need for authentic experiences, those instances that take you beyond the surface to discover the moment, the feeling of a place.